Bloom&Co Branding
Bloom&Co, a seed kit brand that sprouted during the pandemic, reached out to me for branding and marketing assets. Their mission was clear: simplify the plant-growing journey for their customers, and their branding had to reflect that easygoing, approachable spirit. They wanted a petal to be a central element, so I created the name "Florish" to embody the three key stages: Nature, Growth, and Florish—symbolizing the process of nurturing plants from start to finish.
This concept bloomed into a clean, bold flower design that perfectly captured the essence of the brand. The logo became a versatile element, used not only in the main design but also as a framing tool in social media assets, subtly guiding the viewer’s eye towards key content. The result? A cohesive, polished look across all platforms that felt fresh, inviting, and aligned with Bloom&Co's mission to help everyone grow their own little piece of nature—effortlessly.
What I did: BRANDING - MARKETING ASSETS - SOCIAL ASSETS
