MIDOM Branding, UX/UI & App
MIDOM came to me with three exciting challenges: a concept app design, branding, and a website design and build.
First up, the web app. Featuring a central ‘heatmap’ dashboard with live updates, clickable cases for detailed info, and task management tools. The design needed to be clean, functional, and intuitive for users with varied access levels. I mapped the user journeys, crafted the UX, designed the UI, and even created prototype animations to bring it to life.
Next, the branding. Positioned in fintech, MIDOM needed a logo that was simple, clear, and instantly recognisable. The looped “M” symbol represents connection, reflecting MIDOM’s mission to streamline risk management for their clients.
Finally, the website. Built on WordPress for easy updates, the site mirrors the app’s design with clean blocks, pale blue tones, and bold accents to highlight key info. The result - A corporate yet modern look that ties everything together seamlessly.
What I did: Branding - UX/UI - WEB Design - APP DESIGN
