Emoov Homepage Redesign
At Emoov, an online estate agency, I had the chance to revamp their entire online ecosystem and bring all their assets in line with the new branding to create a consistent and polished look. One of my first big tasks? A complete redesign of the homepage—one of the most important touchpoints for users.
To make sure the design really connected with people, I started by digging into customer pain points. What were they searching for? What information was missing? Why were they leaving? These insights gave me a clear starting point and helped me figure out what needed to take priority. It was all about answering their questions quickly and intuitively.
With that in mind, I focused on creating a user-first design:
Simple, clear CTAs to guide users through their journey. Informative, easy-to-read copy combined with aspirational imagery to capture the excitement of finding a new home. Organized sections that highlighted key benefits and made next steps super clear, keeping everything smooth and distraction-free.
To see how it performed, we ran A/B testing on the old homepage versus my redesign. The results? A 60% boost in conversions to the sign-up journey—an amazing result that made a real impact! This project was a chance to combine user insights, creative design, and brand strategy to make something that worked both for the business and for the people using it.
What I did: Website Design - Website Development - Branding Assets
