First Utility UX/UI, Social & Email
When First Utility launched the Unicorn Power TV ad, I was excited to play a key role in bringing the campaign to life digitally. I led design in our email campaigns and landing pages that guided users toward getting a quote, making sure each touchpoint felt seamless and engaging. Working with VCCP agency on social ideas and our own internal product team to update our website and build our quote journey. Combining branded imagery with fresh, informative content to create a smooth and visually cohesive user journey.
I also designed a set of social media assets for the HD Energy campaign, reinforcing the idea that HD energy is more powerful and can enhance everyday life. It was a great opportunity to work with our newly refreshed brand guidelines, incorporating the bold purple color palette and the iconic First Utility plug logo.
What I did: WEB DESIGN - SOCIAL ASSETS - EMAIL DESIGN
