D e s i g n i n g I n t e g r i t y
Making Risk Assessment Engaging, Not Exhausting
MIDOM helps enterprises manage integrity risk by aligning conduct with values and goals. When I joined the team, I was tasked with bringing this vision to life across the product, brand, and website.
The challenge wasn't just about making something look good it was about making something complex feel clear. I needed to turn dense data into something people could actually use, understand, and trust. My role was to design an experience that felt modern, serious, and built for action.
What I Achieved:
T h e A p p
From Complex to Consise
The goal was to simplify complex integrity risk data. I began by studying how users engage with it, turning each case card into a concise story. Key details: ownership, timeline, documents, and resolution were placed front and centre for quick access.
Layouts remained clean and consistent, using whitespace and visual hierarchy to ensure easy scanning, crucial for fast, high-stakes decisions. Prioritising visual hierarchy wasn’t just aesthetic; it was strategic. When dealing with integrity risks, users need fast, actionable info, every element had to justify its place.
M a k i n g t h e “ M ” M e a n M o r e
When Values Meet Design
When I started working on the MIDOM brand, I knew the "M" had to do more than stand for the name it needed to say something about what MIDOM stands for. Early ideas leaned into hard edges and arrows, but they felt too rigid. The real story was about connection, the flow of people, values, and decisions. That led to the final mark: a looped, continuous M.
Simplicity Meets Structure
It's a simple shape, but one that carries meaning. Cleaner, lighter, and much more aligned with the modern, streamlined experience MIDOM offers.
For the colour palette, I made a deliberate choice to anchor everything in a deep, dark blue, trustworthy and professional. I paired it with a soft off-white to keep the visuals light and open, then added a bright electric blue for spot colours and touchpoints. It gives the brand just enough energy to pop where it matters, without ever feeling flashy.
E X T E N D I N G T H E E X P E R I E N C E
When a Complex Challenge Becomes a Cohesive Story
The website brings everything together, and here's where all my design decisions had to prove themselves. It introduces MIDOM with the same clarity as the app focused, clean, and easy to navigate. The layout is modular and responsive, using the same design language to tell the story without distractions.
I chose this approach because consistency builds trust, and trust is everything in this space. Subtle motion adds a sense of flow, echoing the brandmark. Every page is built to earn trust and guide people toward action, whether they're learning about the platform or ready to dive in.
Every design decision—from the flowing M to the clean data cards to the trustworthy colour palette—worked together to create something that feels both serious and approachable. MIDOM didn't just get a new look; it got a new way of connecting with the people who needed it most.
