C R E A T I V E C H A L L E N G E
From Daily Social Scrambles to Slick Design Systems
As social demand grew at Vanarama, our creative team had to design post layouts from the ground up. With no consistent branding or templates, fast turnarounds needed but often missed and no cross platform process, the result was brand inconsistency, missed trends, and a team pushed to the limit trying to keep up with the speed of social media. We needed a system built for today’s attention demands and our workflow.
What I Achieved:
D U A L S Y S T E M
Defining A System That'll Works For Us
This wasn't about creating more assets, it was about building a content engine that could pivot instantly without losing our brand's voice. The system had to be fast enough for Twitter trends and robust enough for major campaigns. I developed a dual-track system that could handle both the chaos and the strategy:
Track 1: Lightning-Fast Reactive Content.
Built to capture trending moments within hours, not days
Track 2: Strategic Planned Content.
Designed for campaigns that needed to work seamlessly across every platform
F A S T , P U N C H Y & O N - B R A N D
The Reactive Design That Never Missed A Trend
For Reactive content, speed was non-negotiable. When trending topics exploded, we needed content live within minutes, not hours. I built modular frames where images could be swapped instantly without breaking the design. But the real differentiator was our signature slanted typography—locked at exactly 15 degrees with carefully crafted drop shadows and bevels. While competitors used flat, forgettable text, our angled approach made us stand out from the crowd.
The Breakthrough:
A dynamic gradient overlay system that guaranteed text legibility on any background. No more hunting for perfect whitespace or rejecting great images—the system automatically handled contrast and readability, letting creativity flow without technical or time constraints.
F L E X I B L E & C A M P A I G N R E A D Y
The Planned Design That Make Adaptability King
For Planned content, adaptability was everything. Strategic campaigns needed to work flawlessly across social, email, and web—without losing impact or brand recognition. The signature 15-degree slanted typography became our constant, creating instant brand recognition while everything else flexed to campaign requirements.
The Philosophy:
Three non-negotiable principles that transformed our content strategy: Spotlight (one dominant focal point that eliminates visual competition), Space (generous whitespace that signals premium quality over amateur cramped layouts), and Spark (unexpected elements that disrupt predictable scrolling patterns).
A minimal colour palette anchored by strategic orange bursts gave us creative freedom while maintaining unmistakable brand identity across every touchpoint.
B U I L D I N G T H E S Y S T E M
From Daily Design Scrambles to Design System Efficiency
The final piece was building a comprehensive shared library of ready-to-use, platform-optimised templates. Every layout was designed for intuitive editing, eliminating the learning curve that typically bottlenecks content creation.
The Impact:
A complete transformation of our content workflow: daily design scrambles became grab & go efficiency, hours-long creation cycles compressed to minutes, and cross-platform consistency happened automatically through transferable assets. Most importantly, the entire team could now create professional, on-brand content independently, no creative bottlenecks, just seamless content production at the speed of business
Assets flowed effortlessly from social to email to website, creating a cohesive brand experience that reinforced our messaging at every touchpoint.
