C R E A T I V E C H A L L E N G E
Turning Values into Compelling Visuals
Thalamos approached me to create a series of illustrations promoting their company values, this wasn't going to be your typical project. They handed me something rare in client work: complete creative freedom. No colour restrictions, no style mandates, no safety nets.
I began where I always do - by diving deep into the brand's DNA. I spent days dissecting Thalamos' existing branding, not just looking at logos and colour palettes, but understanding the why behind their visual choices. What story were they already telling? What gaps existed between their values and their visual language?
C R E A T I V E E V O L U T I O N
Evolving the Concept and Defining the Style
As the concept started to take shape, the illustrations began to evolve. I originally explored a flat vector style, but I decided it didn’t quite fit the tone I was after. I shifted towards a more modern, detailed approach, introducing shadows, highlights, and extra texture to bring more energy and depth to the visuals.
I also looked for opportunities to weave in branding elements and consistently used the hexagon shape from the Thalamos logo as a framing device to keep everything feeling connected.
T H E F R A M E
Forming the Frame
From the start, I knew the Thalamos hexagon logo would be the perfect anchor. A simple shape that tied designs and values into one clear story. I used it as a frame for each illustration, giving the posters a strong identity while letting the artwork shine.
Each design fit neatly within the hexagon, working well alone or as a group. Tiled together, they formed a cohesive, intentional pattern. To create flow, I added faint hexagon shapes at 20% opacity, linking the visuals side by side—subtle cues reflecting Thalamos' joined-up approach.
I T A L L C O M E S T O G E T H E R
The Final Designs
The final designs capture that sweet spot between playfulness and meaning. The concept driving the illustrations was ‘The Unique Everyday’—taking the recognisable and reimagining them in bold ways. I wanted each piece to feel fun and visually striking, but also to carry real substance—to reflect the values in a way that felt honest and thoughtful. It wasn’t just about making something that looked good, but something that sparked curiosity
